How behavioural finance and wealth planning go hand-in-hand
You’ve heard the term “mind over matter,” but is it true when it comes to our money? TD Wealth is working to help investors better understand their behaviour so they can achieve greater financial success. Kim Parlee speaks with Lisa Brenneman, Head of Behavioural Finance at TD Wealth, and Dilip Soman, Director of Behavioural Economics in Action at Rotman, about the ways we can become more enlightened investors and advisors.